Improve Your Visibility
One group, one buyer stage. Comparison prompts are usually the best first target: high purchase intent, and the sources behind them are finite and identifiable.
"Improve visibility" is not testable. "Get listed on the three review pages cited in our comparison prompts" is. Name the sources you intend to change.
Get listed where you are absent. Correct what is wrong. Publish the page that should exist when nothing covers the question — see Find Citation Gaps.
Models quote what is easy to lift. Answer the question in the first sentence of the section. Use the buyer's phrasing rather than internal product names. Prefer concrete capability statements over adjectives, and keep specifics like limits and supported platforms explicit.
Re-crawling and retraining happen on the model's clock. Changing prompt wording mid-experiment resets your history and destroys the comparison you are running.
Check whether the targeted group moved and whether rivals moved with you. If everyone rose, the model changed. If only you rose, the source work landed.
What tends to work#
Third-party presence outperforms owned content on category and comparison prompts. Documentation outperforms marketing pages on capability prompts. Accuracy fixes are the cheapest win in the whole discipline: a corrected description costs an email and changes what every future buyer hears.