Overview

Dimensions P1–P6

The six questions#

Dimension The question it asks Default weight
P1 Problem significance Is the pain real, urgent and specific? 0.15
P2 Solution differentiation Is the solution clear and meaningfully different? 0.15
P3 Market attractiveness Is the opportunity credible and worth pursuing? 0.20
P4 Business model / GTM Is there a plausible path to revenue and distribution? 0.15
P5 Team / founder fit Can this team credibly execute? 0.20
P6 Feasibility / readiness Is the plan realistic given resources, time and dependencies? 0.15

The anchors#

Each dimension carries anchors for four bands — 0–3, 4–6, 7–8 and 9–10 — plus its red flags. The top band is reserved for what is demonstrated, not merely asserted. Below are the two bands juries argue about most.

P1 · Problem significance#

  • A 3 looks like — no real problem articulated, or the pain is vague and unsubstantiated.
  • A 7 looks like — a specific, frequent, costly pain with a clearly identified user and a credible reason it matters now.
  • Red flag — "huge market therefore big problem" hand-waving; a solution in search of a problem.

P2 · Solution differentiation#

  • A 3 looks like — the solution is unclear, disconnected from the problem, or a thin wrapper over an existing tool with no real advantage.
  • A 7 looks like — a coherent solution with a clear mechanism and a genuine, defensible difference from alternatives.
  • Red flag — feature soup with no clear core; differentiation that is purely branding.

P3 · Market attractiveness#

  • A 3 looks like — no real market reasoning, no segment defined, or an obviously implausible market claim.
  • A 7 looks like — a well-sized, reachable market with a clear segment, a credible entry motion and a believable path to first customers.
  • Red flag — top-down "huge TAM therefore success" with no entry segment.

P4 · Business model / GTM#

  • A 3 looks like — no monetization logic, or pricing that ignores the buyer.
  • A 7 looks like — clear monetization, sensible pricing for the buyer, and a credible go-to-market motion with a beachhead.
  • Red flag — "we will figure out pricing later" as the entire monetization story.

P5 · Team / founder fit#

  • A 3 looks like — no meaningful information about the team, or an obvious mismatch between the team and what the venture requires.
  • A 7 looks like — a capable, reasonably complete team with clear relevant experience and good fit to the problem.
  • Red flag — credentials substituting for evidence of execution; critical roles missing with no plan.

P6 · Feasibility / readiness#

  • A 3 looks like — the plan is implausible, internally inconsistent, or absent.
  • A 7 looks like — a credible, well-sequenced plan with resources that broadly match the ambition, and risks acknowledged.
  • Red flag — a roadmap that assumes no setbacks; ignored dependencies that gate the plan.

How a judge lands on a number#

The procedure is fixed, and it runs in this order — evidence first, number last.

  1. Cite the evidence. Slide-grounded facts only. Every claim points at a specific slide. No slide, no claim.
  2. Weigh it both ways. What supports the score, what lowers it, and what the deck leaves unclear or unproven. Missing evidence is recorded as missing — never invented, never silently forgiven.
  3. Name the band. "This falls in the 7-to-8 band because…" The decision is the band; the number just lives inside it.
  4. Then the score. Inside that band. On a boundary with material evidence missing, take the lower band — incomplete decks stay comparable instead of drifting up on benefit of the doubt.

Which judge scores which dimension#

Not every lens influences every dimension. The routing matrix — primary, secondary, advisory, not scored — is on The six judges.

Next steps#

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