docs-funnel-mapper — Find where users fall out

The classic funnel question, applied to docs: "60% land on /quick-start, 40% reach /billing, but only 5% click Upgrade. Where did the other 35% go and why?"

This skill runs over real session data (get_page_journeys), clusters the recurring multi-step paths, and flags the high-volume / low-completion ones as conversion_problem findings.

When to run#

Bi-weekly.
After any navigation / sidebar change.
Before pricing or onboarding rewrites — establishes baseline.

Workflow#

Standard four-stage docs-insights pipeline. Slice = funnel. See docs-utm-analyzer for the canonical step-by-step.

Collector: pulls get_page_journeys (top recurring 3-step paths) + get_analytics to attach pageview totals.
Clusterer: groups by journey_pattern, computes completion_rate = % of sessions reaching at least one conversion page (defined as pages containing CTA Upgrade, Sign up, Book demo, or pages matching the workspace's billing/pricing slug).
Reporter: conversion_problem for completion_rate < 0.2; broken_journey when a doc-graph-implied transition is missing from real journeys.

What this skill catches#

Pattern	Example finding
Drop on billing page	`quick-start → features → billing` has 4k sessions, but only 8% click `Upgrade`. Page exists but doesn't close.
Detour journey	Top journey is `landing → search → ???`. Users land then search instead of using the sidebar. Sidebar discoverability problem.
Broken journey	`getting-started.md` links to `webhooks.md`, but no session in the period followed that link. The anchor text is unclear.
Direct-to-CTA	`pricing.md` → `Upgrade` in one hop, 80% completion. → Mark as healthy.

Guardrails#

PRO+ only.
Need ≥ 50 sessions per pattern before it's reported.
Conversion pages are inferred from the doc graph + CTA strings — if your workspace uses non-standard CTA labels, results may miss; mention this in the human report.
Do not collapse anonymous and authenticated sessions together — but this is enforced by the MCP, not by this skill.

Output for downstream consumption#

suggested_actions:

open_github_issue for each high-traffic, low-completion path with a suggested hypothesis.
edit_page (via invoke_skill: docs-editor) on the drop page — pre-filled prompt names the previous step in the path so the editor knows the context the user was carrying.
add_to_todo for broken-journey items (often need product/marketing input, not a doc edit).

Acceptance criteria#

Same shape as docs-utm-analyzer.

Arguments#

Argument	Type	Default	Description
`workspace`	string	required	id or `owner/repo`
`period`	string	`30d`	`14d` / `30d`
`top_journeys`	number	`15`	Top N recurring paths to surface

docs-utm-analyzer — entry side of the funnel
docs-link-click-analyzer — per-link CTR, complements per-journey view
docs-visitor-cohort — who is in each cohort that drops

docs-funnel-mapper