Opportunities

OPEN A DIRECTION: decompose the standing goal — be found, on Google and in AI answers — for ONE audience of this…

ADD ONE OPPORTUNITY to a direction — one search, question or job people actually make, how many of them there are,…

JUDGE a direction with the target reading, move its review date, or correct it.

CORRECT one opportunity — a figure that was re-measured, a competitor that moved, or a decision not to work it.

WHAT THERE IS TO WIN HERE, AND HOW MUCH OF IT IS WON — the standing goal (be found, on Google and in AI answers)…