Act on an insight
The handoff#
Each insight arrives with a segment and a recommended action, which usually implies the team. Make it a person. An insight owned by a team is owned by nobody.
Act on the surviving cause from root cause analysis. Acting on the complaint instead is how teams spend a quarter fixing a symptom that reappears.
"Day-3 activation nudge for SMB under 50 seats, measured on week-2 activation rate" is checkable. "Improve onboarding" is not.
The test of the fix is whether the theme's evidence volume falls in the affected segment. Poth keeps ranking the theme after the change ships, so the answer arrives without a separate analysis.
When the theme does not fall#
The cause was incomplete, or a second cause was compounding it. This shows up as a hypothesis whose confidence rises after your change, which is a better starting point than a blank page.
Next#
- Who uses Poth shows what each team typically owns.