Overview

Connect your sources

Where customer signal already lives#

Fireflies calls — sales and success conversations, the richest unstructured source
Support tickets — reported failures with reproduction detail attached
CRM notes — account context, deal history, renewal risk
Slack threads — internal discussion of customer problems
Surveys and NPS — structured sentiment with open text
In-app chat — questions asked at the moment of friction
Docs and Confluence — what your team believes to be true
Product analytics — what accounts actually did

Where to start#

Begin with calls or support tickets. They carry the most unstructured truth per item, which is exactly the material other tools cannot use and Poth can. Add CRM and product analytics next, since those are what turn a complaint into a cause during root cause analysis.

One source is enough for a first answer#

You do not need a complete integration project before asking anything. Reasoning gets stronger as sources connect, but a single call archive already produces ranked themes with evidence.

Next#