Read the evidence
What to check, in order#
A pattern that is real for SMB under 50 seats and invisible in Enterprise is a different decision from a company-wide one. Read the segment before the number.
847 mentions across calls, tickets and surveys is stronger than 847 from one channel, which may only mean that channel is loud. Check where the count came from.
Look at what was ruled out and why. If the explanation your team believes in is sitting at 8 percent confidence with an operational log against it, that is the most useful line on the page.
Two validated hypotheses at 92 and 88 percent describe a compound cause. Treat them as one story, not as a ranking to pick from.
Check that the lever actually addresses the surviving cause. A supply cadence problem is not fixed by a cleaning audit, however loud the cleanliness complaints were.
When you disagree with a finding#
Disagreement usually points at a missing source rather than a wrong conclusion. If the reasoning ignores something your team knows, connect the system that holds it. See Connect your sources.
Next#
- Act on an insight is the step after the audit.